Every Company, big or small, aspires to grow even bigger. Growth can have many facets to it. It can be in the form of adding new products, or customers or geographies which ultimately leads to increasing the top line or the bottom line. The big question then is How to Grow? Businesses generally have 2 options when it comes to growth – organic or inorganic. Each comes with its own sets of merits and demerits. The organic route is more tedious where you build brick by brick, ploughing back your accruals which takes time which in turn means you always carry the risk of missing the opportunity itself which is present today. On other hand, it is more solid and insulated from the challenges of cross organisational integration which inorganic expansion brings in. The inorganic route offers you a chance to expand your reach and resources dramatically in a much shorter time as compared to the organic trajectory. It does come with its own considerable set of risks and headaches, but for all its cons, more and more businesses today are inclined towards this option just because of one reason – ‘time to market’.